avaf brings us another landscape...
to explore with their eccentric mural and sensorial labyrinth installation created for the Wynwood Walls in 2010. The somewhat disorienting impact of the vibrant and fragmented images is just what the artists Eli Sudbrack and Christophe Hamaide-Pierson are aiming for. Eli founded "assume vivid astro focus" in 2000 after moving to New York City from São Paulo, and he speaks about the sensory overload that we encounter every day. "I believe that we live in a society in which we have all these different layers of information hitting us, inspiring us every single second. It's pretty much like the internet—there's this cosmos of information that you're absorbing all the time. Our idea was to take this obsessive way of trying to absorb all the information that we're exposed to, and to bring that back to the public in the most explosive way."
Based in New York and Paris, Eli and Christophe have been working together since 2005, and they have collaborated with other visual, multimedia and performance artists in their deconstruction of visual information and in realizing avaf projects internationally. The varied images we see on their labyrinth walls in Wynwood are a mini-retrospective of avaf "wallpapers" made between 2003 and 2009, and they comment on the oversexualization of images in the media. avaf's production process usually begins with a hand-drawn image, which is then digitized and manipulated in Illustrator and Photoshop before it is printed on self-adhesive material and installed on the specific wall the images were created for.
For their exterior mural, Eli and Christophe worked with local graffiti artist Skott Johnson to translate their digitized images back to a painting made directly on the wall. The curious shoe imagery that we see is particularly important as it is the artists' homage to the existing imagery in the neighborhood. When avaf learned that there was one specific sign painter who was employed by the old shoe warehouses in the Wynwood district, the team knew they had to find him. Diego agreed to collaborate and translated the fanciful and crazy shoes that avaf designed on the wall facing 26th Street.