Farid Rueda was born in Morelos, located in the center of the country, an hour’s drive from the capital. Mexican pride takes over these lands, so it is not surprising the affection that this artist has for his country. When young Farid turned nine, his family moved to Xochimilco, Mexico City. This was the crucial moment for his development, since there he entered the famous ENAP (National School of Plastic Arts or National School of Visual Arts) where he came into contact with other fellow artists and friends who introduced him to the world of the street. art. No matter what project Farid was working on, the main characteristic of color was never questioned. This is undoubtedly the most recognized brand of him. Rueda once said: I like to paint on the walls because the dialogue with people is strong and direct, when my work is exhibited in galleries, people are instantly “programmed” to believe that what they see is art, although sometimes not they understand it. It is different on the street, the critics are all over the world and the artists manage to connect with all the spectators, beyond their tastes and knowledge in the matter and that is the greatest compliment in this line of work.