Assume vivid astro focus was founded by Eli Sudbrack in 2001. Sudbrack began working with Christophe Hamaide Pierson in 2005 as a duo that often morphs into a collective, depending on the different projects they are involved in. AVAF works in a vast array of media, including painting, drawing, installations, video, sculpture, neon, wallpaper, decals, and often confronts gender, politics, and embedded cultural codes through pop imagery and neon colors. The duo brings a passionate collaborative spirit to every aspect of their work—from conceiving projects in tandem, to employing an extensive range of references and materials, to executing large-scale installations with expert, animated, diversely talented teams. AVAF approaches every project with a combination of all-encompassing, unbridled vision and keen pragmatism.

Their work often and easily segues into the fashion industry and popular culture. They have collaborated with designers from Comme des Garçons—providing their imagery for both printed and digital matter—to Lady Gaga, who incorporated their art into the “Gaga’s Workshop” display at Barneys New York.